Hi, I'm Carolyn!
Strategic, creative and award-winning marketing lead with 11 years experience driving growth for Google, Apple and Expedia
About Me
My Background
My Background
My Background
I have 11 years of experience working in various marketing functions at some of the biggest technology companies in the world.
Over the last 5 years I have specialized in developer marketing, focused on driving developer tools and technology adoption for both Google and Apple.
I currently lead product marketing for Google Developer profile
I have 11 years of experience working in various marketing functions at some of the biggest technology companies in the world.
Over the last 5 years I have specialized in developer marketing, focused on driving developer tools and technology adoption for both Google and Apple.
I currently lead product marketing for Google Developer profile, a signed in experience that enables personalization across Google's developer ecosystem.
Achievements
My Background
My Background
App Store Optimization: Successfully pitched for investment to build App Store custom product pages (announced at WWDC 2021).
Expedia App Growth: Achieved 107% YoY install growth in 2017, beating target by 52%
Conference Speaker: App Annie’s Capptivate in June 2017
Expedia Hackathon Winner: App refer a friend program to increase app installs
Awards
My Background
Awards
2014 | Bronze Cannes Lion
Travel Your Tweet Interesting: Travel & Leisure
2014 | Bronze Cannes Lion
Travel Your Tweet Interesting: Use of Social Platforms
2014 | Silver CLIO Award
Travel Your Tweet Interesting
2013 | Guinness World Record
Experience
Google, Product Marketing Lead, Developer Personalization
Jan 2020 - Present
I lead go-to-market initiatives for Google Developer profile and personalized experiences across Google's developer ecosystem
I also managed developer technical content production for Google I/O 2021, including 150+ sessions, workshops, AMAs in collaboration with 300 speakers
Apple, Marketing & Business Evangelist, App Store
April 2019 - Dec 2020
I led programs to drive awareness and adoption of Apple's developer growth tools, technology, and best practices by managing relationships with key strategic partners, hosting large group developer workshops and creating marketing collateral for new feature launches
I successfully pitched for investment and supported the product team to design and build App Store custom product pages which was (announced at WWDC 2021)
I was selected as an App Store Lab consultant at Apple's WWDC 2018, 2019 and 2020 to advise developers on business and marketing best practices
Apple, Developer Marketing, App Store
January 2018 - April 2019
I supported app developers with app marketing and business guidance, and drove internal cross-functional programs to support and amplify developer app marketing activities.
Expedia, Senior Marketing Manager
March 2017 - January 2018
"As a result of this program, we achieved 107% YoY app install growth in 2017, beating our target by 52%."
I developed and executed a global strategy for growing app downloads from Expedia's owned marketing channels. I led a cross-functional team of product managers and designers to launch campaigns on the Expedia.com website, email and social media channels. As a result, we achieved 107% YoY app install growth in 2017, beating our target by 52%.
I also led a team of engineers and a UX designer to win the Expedia Hackathon by building an in-app refer-a-friend program to increase app installs.
Expedia, Mobile Marketing Manager
September 2014 - March 2017
"Using techniques such as keyword optimization and product page A/B testing, I increased app store click-to-install rates by 10%."
I led Expedia's global organic app acquisition, building an ASO (app store optimization) program from the ground up. I built and led a team to test and optimize Expedia's global App Store and Google Play Store presence. Using techniques such as keyword optimization and product page A/B testing, I increased app store click-to-install rates by 10%.
I also spearheaded an intra-brand ‘coalition’ where Brand Expedia and its sister brands, Travelocity, Orbitz and Hotels.com, shared results and transferred learnings to further grow the Expedia Inc. business.
Expedia, Brand Marketing & Social Media
November 2011 - September 2014
"We launched an award-winning Twitter campaign which generated a 40% increase in followers and increased Expedia app installs by 25%."
I managed Expedia's social media marketing and customer service, leading six social media agencies to create and manage marketing content and customer service processes. We launched an award-winning Twitter campaign which generated a 40% increase in followers and increased Expedia app installs by 25%. Campaign video can be found here.
Partnering with the PR team we set a new Guinness World Record for the highest speed-dating event on an aircraft. The campaign generated national press coverage and millions of impressions. Campaign report video can be found here.
Various, PR Intern
March 2011 - November 2011
While at university and after I graduated, I worked as a PR intern for three PR agencies. Golin, Freuds and Trinity PR. I worked with a wide range of clients, from FMCG brands such as Persil, Toblerone and Asda, to health care charities such as Cardiac Risk in the Young (CRY).
Education
Canterbury Christ Church University, UK
B.A. Multimedia Journalism
Graduated June 2011